Smart Luxury

SMART LUXURY

Our prices are certainly not 'discount prices'. Because believe us, at cashmere for mini prices you can assume that cheating has taken place. It is often not pure cashmere; whether it has been produced in low-wage countries under poor working conditions; or the production is environmentally harmful. This is what major retailers are currently doing to respond to the growing popularity of cashmere. With cashmere always applies: cheap is expensive! SuperCashmere therefore uses the very best quality and most colorful cashmere. The same quality cashmere as from renowned brands such as Chanel, Brunello Cucinelli, The Row and Loro Piana.

SuperCashmere does not make any concessions when it comes to quality. The very best goats (the white goat from Inner Mongolia), the Scottish cashmere yarn supplier Todd & Duncan, the traditional Italian production house in Perugia and the super modern fulfillment partner Active Ants: they are all building blocks for a product of superior quality. A quality that translates at comparable high end brands into a price that is on average 2 to 3 times higher than that of SuperCashmere. How is that possible? Because SuperCashmere delivers directly to the consumer, so without price-increasing intermediaries - such as wholesalers, retailers and online multi brand fashion retailers.



If you choose the very best quality cashmere sweaters, cardigans or scarves, you can purchase them through the traditional retail channel. Then you pay for the storage that the shopkeeper needs for renting his shop, the costs for staff and marketing costs. If you order directly through the SuperCashmere webshop, you save yourself these storage costs, which means an average saving of 50%. So in addition to TRADITIONAL LUXURY you can now also choose SMART LUXURY.