The Story




SuperCashmere: a good story

SuperCashmere is the brand for women who choose the finest quality cashmere sweaters, cardigans and scarves in beautiful state-of-the-art colours. At a great price!

A certain price tag is attached to a product that is of extremely high quality. If the price is significantly lower than you would expect, there is usually a story behind it. This can be a bad story, for instance production in low-wage countries with poor working conditions, environmentally harmful production or messing about with the raw materials.

But it can also be a good story, such as innovative cost savings in the production chain.

SuperCashmere is one of those products with a good story. An exceptional story. A story that we would really love to tell you.


It starts with the goat

Those who want to understand why SuperCashmere can deliver the best quality fine cashmere sweaters at a remarkably attractive price, will have to get to know our entire production process. It starts with a special goat - the capra hircus – which has a wonderful coat. This goat lives in areas that see enormous temperature differences throughout the year. To defy the harsh conditions and the windy climate, Mother Nature has invented a clever trick, hidden in the goat's coat. A fluffy undercoat with an ultrafine, soft fibre is hidden under the stiff, protective outer hair. This fibre, the cashmere wool, is exceptionally fine, nearly four times as fine as a human hair. As well as being fine, cashmere is extremely soft, very durable and has insulating properties that change according to the humidity. It keeps the goat warm in those extremely harsh winters, but cool in the summer. In addition, cashmere is hypo-allergenic and antibacterial.



Not all goats are the same. Cashmere goats - cashmere derives its name from the state of Kashmir – were originally found in the Himalayas, Inner Mongolia, Outer Mongolia, Afghanistan and Iran. Nowadays, large herds of cashmere goats are also kept in Australia, New Zealand and Scotland. The best quality cashmere - with the finest fibre - comes from goats from Inner Mongolia, because of the harsher winters and the better, natural, diet the goats enjoy. SuperCashmere sweaters are made of 100% cashmere obtained from the white goats from Inner Mongolia.


Traditional knowledge

In order to obtain the best quality cashmere, it is important to remove this fibre from the goat's undercoat in the right way and at the right time. This is done by shepherds who know exactly how to comb those fine fibres out of the coat - and when. Traditionally obtained cashmere comes from the neck, belly and chin of the goat. For centuries, the art of harvesting this wool has been passed on from father to son in goatherd tribes. Timing is important here: the combing takes place in the spring, because then the undercoat, which protects the goat from the harsh winter, will naturally come loose. The combing must therefore take place at the moment that the goat is moulting, not a day earlier, not a day later. Only at this exact time, the cashmere hairs are the longest, and the longer the hair, the softer the end product and the better the quality.



A cashmere goat produces only about 150 grams of fibre annually. Worldwide, therefore, only a fraction of the amount of normal wool is produced: 0.5 percent. To make one SuperCashmere sweater, the combed cashmere of four goats is required.


On the banks of Loch Leven

After the goats are combed, the untreated cashmere fibre begins its journey - to Scotland in our case. For the quality of the final product, spinning and dyeing the cashmere is an essential step. The Scottish company of Todd & Duncan, which was founded in 1867, is highly regarded in the industry throughout the world and is a supplier to the most famous couture houses and fashion designers in Milan, Paris, London and New York. And also to SuperCashmere: we also aim for the highest quality when it comes to spinning and the intense colours of the yarn.

The company lies on the banks of Loch Leven in Kinross. This means that there is a constant supply of the most pure and soft Scottish water for washing and dyeing, the high quality of which is also essential for the look and feel of this cashmere. It has helped to make Todd & Duncan's cashmere yarn world famous. Loch Leven is located in the middle of a nature reserve. All the water used by Todd & Duncan returns to the Loch - completely clean, so that the brown trout, the small reed goose and the 35,000 birds that spend the winter there can continue to flourish.


Most beautiful colours

White cashmere, from white goats, absorbs colours best. That is why Todd & Duncan only uses this - more expensive - cashmere. But even then, dyeing the cashmere remains a delicate and sophisticated process. Todd & Duncan is known for the huge colour palette of cashmere yarns. The company has more than 180 colours in stock.


Italian tradition

In the complicated production process of cashmere clothing, the word tradition is a constantly recurring one at SuperCashmere: nowhere more so than at the place where the sweaters are finally made: in Perugia, Italy, the mecca of cashmere clothing producers. The Italian production house is now being run by grandmother, mother and daughter, and the new generation is already eagerly knocking on the door. It is a dynamic and at the same time artisanal company that has been working at the highest level for decades. Our Italian friends take care of that important final production step towards the end result: your beautiful cashmere sweater from SuperCashmere.


Trade secrets

We like to talk about the production process of the SuperCashmere sweaters, but this chapter is remarkably short. Why? You can consider the Italian production house as 'trade secret' of SuperCashmere. We are extremely proud that they are knitting our sweaters, that we can tell you!


No concession in terms of quality

SuperCashmere does not make any concessions when it comes to quality. The very best goats - and then only the white ones - the Scottish spinners and dyers Todd & Duncan who are respected by everyone in the industry, the traditional Italian production house in Italy: they are all chapters of a good story. They do not explain the relatively low price however, far from it. That part comes from the final chapters of SuperCashmere: the distribution to the customer. From Italy, the sweaters are sent directly to our logistical friends at Active Ants. They fulfil the 'e-commerce fulfilment services' for SuperCashmere. Actually, the only thing you need to remember is that they do everything that has to do with shipping. So that your order is delivered to you quickly and safely.


No intermediaries to drive up the price

That is another great chapter in the SuperCashmere story: there are no intermediaries who make the end product more expensive. No purchasing organisations, no wholesalers, no sales offices, no retailers. The SuperCashmere sweaters come directly to you from Italy via our shipping house.


No discount prices

SuperCashmere delivers the best quality cashmere for a great price. Anyone reading the product story of cashmere immediately understands that if you go for the best quality, as SuperCashmere does, it is impossible to deliver the end product at discount prices. Those who can find cashmere clothing at very low prices, can probably assume that something is wrong: it usually isn’t pure cashmere. With cashmere one thing always applies: you get what you pay for!


Good story

The price-increasing intermediaries, such as wholesalers and retailers, have been omitted from SuperCashmere. This way you can still wear the highest quality - from that great goat from Inner Mongolia, the yarn from Todd & Duncan and the knitting arts from Italy - at a great price.



High-quality cashmere clothing will last for at least ten years if it is cared for properly. The fibres are short and thin compared to other yarns, so it is important to follow the laundering instructions. The way you store it is also important!



Always turn the garment inside out when washing it. Wash in cold to lukewarm water and use detergent for a delicate wash or a wool detergent (e.g. Woolite for fine wool). Rinse once and then carefully squeeze out the excess water. Do not wring out the garment! Put the garment to dry on a flat surface and reshape it to its original form while it is still damp. Avoid drying in sunlight. Ironing may be done at low temperatures; use an ironing cloth. Never place an iron directly onto the wool and do not iron the ribbed cuffs. You do not have to wash the garment every time you wear it. Air the garment after wearing.


Dry Cleaning

In addition to the above-mentioned hand wash, you can also have the garment dry cleaned at the dry cleaners. (see wash/care label in the garment).



Do not hang your cashmere garments on a hanger, but store them folded up. If you are not going to use them for a longer period of time, place them in a storage bag or a clothing box that can be sealed to protect the material from moths. If necessary, include some moth balls or lavender.


Pilling: what about it?

The special thing about cashmere is: it becomes even more beautiful as it is washed more often. If you wash it in the right way, it will not shrink or stretch. Pilling may occur with a cashmere garment. That is a natural process and can be caused by friction. The sweaters of SuperCashmere show very little pilling. Our cashmere yarn supplier Todd & Duncan has more than 150 years of experience developing the cashmere yarn that has the least chance of pilling of all cashmere yarns. If pilling does occur, it will stop after two to three washes: the surplus fibre has then given way to the core of the yarn. As the Scots say, "The Scottish handle is more robust off the shelf, but soon blossoms."


Repair service at SuperCashmere

It can happen that an accident causes a small hole in your sweater during wear. For example because you got caught on something. SuperCashmere can repair this for you: you can return your sweater to our repair service. We will repair your sweater free of charge and will also return the sweater at our expense. If there are three or more holes in the sweater, this indicates moths. That is unfortunately not covered by the repair service.



Sustainability and corporate social responsibility: this is firmly anchored in the corporate culture of SuperCashmere. We are fortunate that we work with a sustainable raw material - with the right treatment, SuperCashmere's cashmere products will last for at least a decade.

The origin of cashmere, animal welfare, sustainability: these are all ethical benchmarks for SuperCashmere and for the producers with whom we work. Our cashmere comes from afar: that is necessary for the best quality. But after that, the entire production process of SuperCashmere takes place in Europe and not, for example, in the Far East, to contribute as little as possible to CO2 emissions.

At our 'spinners' Todd & Duncan, who are situated in the middle of a nature reserve, sustainability and the environment are deeply rooted in the values of the company and their working methods. In our production process, sustainability already starts with the shepherds. Todd & Duncan encourages the sustainable care and pasturing of the animals, places high demands on animal welfare and actively contributes to protecting the traditional way of life of the nomadic communities in Inner Mongolia. They also ensure that farmers receive a fair price; something we find very important at SuperCashmere. The water used by the mills at Todd & Duncan comes from Loch Leven and is recycled. Completely clean, it flows back into the lake every time. At our Scottish supplier, very responsible production methods are used, with respect for the environment.

The production of SuperCashmere sweaters takes place in Perugia, Italy. Good working conditions apply here, in accordance with Western European standards. Again a big advantage over production in the low-wage countries!


Sustainability right up to your door

SuperCashmere delivers sustainability to your home whenever possible. For instance, in The Netherlands we offer to deliver your order by bike courier!


Our service: also a good story

A good story should come with good service. We are happy to outline our service policy for you.


Free shipping

Are you ordering a product from SuperCashmere? We take care of the shipping costs for your order.


Free returns

Are you not happy with your sweater, either because it is too small or too big, or the colour isn’t to your liking? You can return a SuperCashmere product free of charge within 30 days of the date of purchase.


Delivery times

Our fulfilment company takes care of a super-fast delivery. In the Netherlands: ordered before 23.59 means you receive your delivery the next day. You can indicate your preference via a selection menu.


Free repair service

As you have been able to read in this booklet, here at SuperCashmere we aim for the highest quality. It may happen that an accident causes a small hole in your sweater during wear. For example because you catch it on something. Of course you don’t want that. Just send it back: we will make sure it is repaired as soon as possible. It will cost you nothing: we repair for free and also take care of the shipping costs. If there are three or more holes in the sweater, this indicates moths. That is unfortunately not covered by the repair service.